Upselling is a sales strategy where a seller encourages a customer to purchase a higher-end or additional product or service than initially intended, often by highlighting complementary or premium offerings. The primary goal of upselling is to increase the average transaction value, maximizing revenue from a single customer interaction.
In upselling, the seller leverages the customer’s initial interest or purchase and suggests relevant upgrades, add-ons, or more advanced versions of the chosen product or service. Effective upselling involves understanding the customer’s requirements, preferences, and budget constraints to make personalized recommendations that align with their goals.
Upselling is distinct from cross-selling, where the focus is on encouraging customers to purchase related or complementary products.
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