How to embrace digital transformation in healthcare

Keep up with the digital wave transforming healthcare while ensuring you continue to deliver patient-centric care.
How to embrace digital transformation in healthcare

In this article


In the wake of the digital revolution, the healthcare industry is beginning to embrace technology and transforming the way patient care and support is delivered. The shift to digital platforms has undoubtedly improved accessibility and convenience for patients. However, as healthcare providers race to keep up with the digital wave, concerns have emerged regarding the potential erosion of patient-centric care.

From crisis response to patient-focused approach

During the peak of the pandemic, healthcare providers quickly pivoted to telehealth services to address immediate digital needs. This shift not only demonstrated the effectiveness of virtual care but also paved the way for broader acceptance of digital healthcare management. Deloitte’s recent digital health integration research shows that 75% of health system leaders surveyed said their organizations are rethinking business models by shifting away from a treatment-based approach to focus on maintaining patients’ health and well-being through digital technologies and patient support systems.

In the evolving landscape of healthcare, providers must not overlook the crucial role that customer support tools and investments play in ensuring a seamless and patient-centric experience. By leveraging these resources effectively, providers can enhance patient support, improve communication, and elevate the holistic experience they deliver.

Facing an array of challenges

With the rapid shift to digital healthcare as a main platform, patients still face challenges in accessing care, scheduling appointments, and communicating with healthcare providers. Communication issues, such as the use of complex medical jargon and rushed consultations, leave patients feeling confused and unheard. Additionally, inadequate patient engagement, billing and insurance complexities, and a lack of emphasis on the overall customer experience contribute to dissatisfaction.

The existing challenges are exacerbated by fragmented care coordination. To enhance customer service, healthcare providers should prioritize accessibility, effective communication, patient engagement, transparent billing processes, and comprehensive care coordination.

Several significant factors contribute to these challenges:

Put patients first

In the era of digital healthcare, customer service plays a crucial role in ensuring patient satisfaction. Patients have high expectations for timely and personalized support throughout their healthcare journey. Using technology, healthcare providers can offer efficient and responsive customer service. This includes addressing inquiries and concerns through various channels like phone, chat, and email. There are several important opportunities for healthcare providers to enhance patient support, such as:

Patient customer service should proactively engage patients by providing educational resources, preventive care reminders, and personalized wellness programs. What’s more, by utilizing data analytics, healthcare providers can gain valuable insights into individual members’ needs and preferences, enabling proactive and personalized user engagement. This approach not only strengthens the patient relationship but also contributes to better health outcomes.

In an increasingly competitive healthcare landscape, health systems must prioritize customer service elements to position themselves for growth. Being data-driven is crucial, but it is equally important for health systems to align themselves with measures that cater specifically to healthcare users. By focusing on patient-centric information, health systems can effectively compete for patients’ share of care.

This article originally appeared in AnswerStat.

Mark Montgomery is the head of global operations delivery at Ubiquity. He is responsible for contact center operations and client delivery across Ubiquity’s global footprint. He has more than twenty-five years of management and operational excellence experience in the BPO space.

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